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面包，除了坚韧的生命力，还充满无限可能性。在每一次的调试中，未知的结果也依旧令人期待；在色香味形中不断变幻，在变化之中沉淀着无声的生长之姿。

面包如此，人如此，空间亦如此。花椒创意认为，空间由每个组成部分再次构建，也是被鲜活的情感塑造的——理想的面包空间，不仅首先满足食欲，也要分享面团发酵的温度，以及传达面包成型过程中的原生力量。

大象小象烘焙店走过7年时光，从百平面包工坊到400㎡的综合空间，它讲述了夫妻二人与面包共同成长的故事，也记录着顾客与食物、空间发生的情绪交流。在此次的焕新设计里，花椒创意更关注“原生氛围”和“原始力量”带来的自然对话。

双

圆

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生

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Double Circle Freshman

好的设计应当充满灵性，我们摒弃千篇一律的模板化设计，转而深入探寻品牌基因中的独特故事。整个空间以双圆互动的核心装置为灵魂——主圆环承载着品牌历久弥新的厚重底蕴，副圆环则诠释着与时俱进的创新表达，二者相映成趣，勾勒出"生生不息"的东方美学意境。

Good design should be full of spirituality. We abandon the stereotypical design and instead delve into the unique stories within the brand's DNA. The entire space is centered around the core device of double circle interaction - the main ring carries the brand's enduring and profound heritage, while the secondary ring interprets innovative expressions that keep up with the times. The two complement each other, outlining the Eastern aesthetic conception of "endless vitality".

圆的流动性不仅打破了传统直线动线的刻板感，更通过柔和的洄游路径引导消费者自然穿梭于展陈之间。消费者在不知不觉中完成“探索-驻足-选择”的流畅动线，既缩短了决策路径，又强化了产品记忆点。

The fluidity of circles not only breaks the rigidity of traditional straight lines, but also guides consumers to naturally shuttle between exhibitions through gentle migratory paths. Consumers unconsciously complete the smooth flow of "exploration stop selection", which not only shortens the decision-making path but also strengthens the product's memory points.

以

新

为

轴

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Using 'new' as the axis

大象小象的店面陈列突破传统零售空间的固化模式，将「新」诠释为一种有机的生命力——并非推翻重建，而是如苔藓覆石般的自然生长。在这里，「新」是空间与时间的对话，是材质、光影与交互在呼吸间的共生演进。

The storefront display of Elephants breaks through the rigid mode of traditional retail spaces, interpreting "new" as an organic vitality - not overthrowing and rebuilding, but natural growth like moss covering stones. Here, 'new' is a dialogue between space and time, a symbiotic evolution of materials, light and shadow, and interaction in the breath.

真正的自然感，绝非几盆绿植或几件藤编的简单堆砌。我们以“引自然入室”的设计手法，打破固化的空间界限——让风与光自由流淌。空间在极简的框架中生长出有机的生机，室内外的边界在此消融，烘焙的温暖质感，悄然浸润在这一方流动的窗景与日常呼吸之中。

The true sense of nature is not simply a few pots of green plants or a few pieces of rattan woven together. We use the design technique of "inviting nature into the room" to break the rigid spatial boundaries - allowing wind and light to flow freely. The space grows with organic vitality in a minimalist framework, where the boundaries between indoor and outdoor dissolve. The warm texture of baking quietly permeates the flowing window scenery and daily breathing in this area.

闲暇时，缱绻在烘焙店的角落。让自己沉浸在阳光与风景的包围中，安静、认真地享受一顿美味时光。每一件家具都有它的功能所在，我们希望所有的家具在不同的场景下能实现更灵活的运用，可以让我们找到自己最舒适的状态。

In leisure time, lingering in the corner of the bakery. Immerse yourself in the sunshine and scenery, and enjoy a delicious meal quietly and seriously. Every piece of furniture has its own function, and we hope that all furniture can achieve more flexible use in different scenarios, allowing us to find our most comfortable state.

粗犷混凝土墙作骨，轻盈结构为络，空间像自然生长的聚落。不同区域借结构交错呼应，人在其中，是探索者，也是空间生长的一部分。

The rough concrete walls serve as the backbone, the lightweight structure serves as the network, and the space resembles a naturally growing settlement. Different regions complement each other through interlocking structures, where people are explorers and a part of spatial growth.

这不是一家完美的店，而是一个会随着时间慢慢沉淀出自己性格的地方。人来人往中，空间也在悄悄变化，像一块慢慢发酵的面团，越来越柔软，越来越有故事。

This is not a perfect store, but a place where one's personality will gradually develop over time. As people come and go, the space is quietly changing, like a slowly fermenting dough, becoming softer and more storytelling.

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SPACE NARRATIVE

基底是空间的底色，混凝土、裸感水泥墙、台阶，构成不加矫饰的场域。我们期待产品与品牌，如这空间般，从本真出发，自然生长，慢慢沉淀独有的模样。

The base is the color of the space, consisting of concrete, bare concrete walls, and steps, creating an unadorned field. We look forward to our products and brands, like this space, starting from their true essence, growing naturally, and gradually settling into a unique appearance.

木墙的暖、石墙的拙，台阶连起的空间叙事，“2”字标识是生长的锚点。这里的每寸结构都在说“慢慢来”，就像我们期待品牌与产品，从这原生氛围里，自然萌芽、舒展，长成该有的样子。

The warmth of wooden walls, the clumsiness of stone walls, the narrative of the space connected by steps, and the "2" symbol are the anchor points for growth. Every inch of the structure here is saying 'take it slow', just like we expect brands and products to naturally sprout, stretch, and grow into what they should be from this native atmosphere.

滑动查看

花椒创意始终相信，优秀的设计不应只是视觉的惊艳，而应是品牌生命力的自然流露。

Sichuan Pepper Creative always believes that excellent design should not only be visually stunning, but also a natural expression of brand vitality.

设计，对我们而言，是让品牌在环境中自然生长。它不依靠繁复的堆砌，而是通过克制的表达，为体验留出呼吸的余地。每一处细节的打磨，都是对品牌基因的深度思考；每一次材质的运用，都是对用户感知的细腻回应。我们追求的不是瞬间的视觉冲击，而是经得起时间考验的质感与温度。

Design, for us, is about allowing brands to grow naturally in the environment. It does not rely on intricate stacking, but rather leaves room for breathing in the experience through restrained expression. The polishing of every detail is a deep reflection on the brand's genes; Every use of materials is a delicate response to the user's perception. What we pursue is not a momentary visual impact, but a texture and temperature that can withstand the test of time.

在这里，设计是安静的、生长的、有生命力的。它如同大地孕育万物，让品牌在空间中扎根、延展，最终成为用户心中自然而然的存在。无需刻意强调，因为真正的设计，本就该与品牌共生共长。

Here, design is quiet, growing, and vibrant. It is like the earth nurturing all things, allowing brands to take root and extend in space, ultimately becoming a natural presence in the hearts of users. There is no need to deliberately emphasize, because true design should coexist and grow together with the brand.

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花椒创意 | 大象小象烘焙店：双圆叙事，发酵空间